# GTM Due Diligence > Independent, operator-led GTM Due Diligence for PE and VC investors, M&A buyers, and tech founders. Stress-tests revenue quality, pipeline integrity, unit economics, retention, GTM team, and market defensibility before capital is committed. Two products: a fast AI-screened "GTM Roast" ($590) and a full operator-led Premium Assessment scoped to the deal. This file contains the full content of gtmduediligence.com formatted for LLM ingestion. The shorter linkmap version lives at /llms.txt. --- ## Hero **The thesis says 3× ARR growth. We de-risk the bet before you commit.** Operator-led revenue due diligence for investors evaluating deals, acquirers running M&A, and founders preparing for their next round. We stress-test the revenue story and deliver an IC-ready assessment in 10–15 days. Audiences served: PE Firms, VC Investors, M&A Acquirers, Founders Raising. Trust signals: 6 dimensions assessed. 9 countries of operating experience. 3 roles lived (Founder, Operator, Investor). --- ## Who this is for Different seat. Same blind spot. ### Buy-Side · Investors Validate the growth thesis before you commit capital. Independent assessment of revenue quality, pipeline integrity, and GTM scalability. Findings ranked by deal impact, priced for your IC. ### Buy-Side · M&A Know what you're acquiring before you sign. GTM diligence scoped to your acquisition thesis. Customer concentration, retention risk, team dependency, market defensibility. ### Sell-Side · Founders Pressure-test your GTM before investors do. Same methodology investors use to evaluate your deal, run before the process starts. Find the gaps. Fix them. Enter DD with confidence, not surprises. ### Portfolio · Value Creation Turn DD findings into growth. Embed a fractional GTM leader to fix what the DD uncovered and scale your portfolio companies hands-on. (See brendan.vc for fractional GTM operator profile.) --- ## The Blind Spot The numbers get audited. The code gets reviewed. The growth engine gets a slide deck. ### Revenue looks strong on the P&L But 40% sits in one account, NRR is declining, and the pipeline relies on a handful of key relationships, not a repeatable process. ### The growth plan sounds plausible But CAC has doubled in 18 months, sales cycle is lengthening, and the ICP shifted without anyone noticing. ### The product-market fit looks proven But the ICP that drove initial traction isn't the one in the growth plan. The buyer profile shifted, the competitive landscape changed, and the pricing that worked at $1M ARR breaks at $5M. --- ## Methodology — The Revenue Integrity Score Six dimensions that go deeper than the data room. Each scored, risk-rated, and mapped to deal impact so your IC can price the risk, not guess it. ### 01. Revenue Quality Concentration, cohort retention, contract durability, expansion vs. new logo mix, and revenue predictability under stress scenarios. ### 02. Pipeline Integrity Stage progression accuracy, coverage ratios, velocity trends, conversion by segment. Is the pipeline built to sustain growth or built to close a round? ### 03. Unit Economics CAC payback, fully-loaded LTV, blended vs. segment-level margins, and trajectory under the deal model's growth assumptions. ### 04. Retention & Expansion Gross and net retention by cohort, churn drivers, expansion triggers, and the gap between reported NRR and economic NRR. ### 05. GTM Team & Process Quota attainment distribution, ramp times, key-person dependency, process maturity, and ability to scale without the founders selling. ### 06. Market & Defensibility Competitive positioning durability, ICP clarity, pricing power signals, and whether growth requires category expansion or market share capture. The composite output is the **Revenue Integrity Score (RIS)** — a single defensible number for the IC, plus the dimension-level scores that drive it. --- ## Tech Verticals The sectors we operate in: - Digital Assets & DeFi - Fintech & RegTech - B2B SaaS - Cleantech - Biotech & HealthTech - B2C SaaS & Consumer --- ## Founder **Built it. Funded it. Scaled it. Now I assess it.** 12 years operating at the intersection of tech, finance, and regulation across 9 countries. I've raised capital, evaluated deals as an investor, architected GTM strategies, and scaled revenue from early-stage startups to scale-ups across digital assets, fintech, and B2B SaaS. I know which questions matter most and where the real risks and opportunities live. LinkedIn: https://www.linkedin.com/in/-bn-/ --- ## AI surfaces the signals. We add judgment and experience. ### GTM Roast · AI + Human Review - Score 6 dimensions in 72 hours - Surface the top GTM risks fast - Know if a deal is worth going deeper ### Premium Assessment · Operator-Led - Management interviews reveal what data can't - IC-ready report with deal impact mapping - Live debrief and scenario walk-throughs --- ## Specimen — Clear overview of the deal verdict Three views from a real assessment. Names redacted. The signal is what your IC sees on day one. ### Findings (excerpt from Executive Risk Memo) - **Revenue concentration** (high risk): Top customer = 38% of ARR. Renewal in Q3. - **Pipeline coverage** (high risk): 2.1x on plan vs. 3.5x required at this stage. - **Founder-led closes** (caution): 71% of FY deals touched by CEO directly. ### Live Score - **Revenue Integrity Score: 62 / 100** — Caution, below threshold. - 12-month composite trend: stable. - Pipeline coverage: 2.1x. Net Revenue Retention: 94%. ### Dimension Drilldown (where the risk sits) - Revenue Quality: 64 - Pipeline Integrity: 52 - Unit Economics: 71 - Retention & Expansion: 58 - **GTM Team & Process: 34** — Flagged. Founder dependency. Deal impact: pricing. - Market & Defensibility: 69 --- ## Deliverables — IC-ready outputs ### Revenue Integrity Scorecard Composite score plus dimension-level ratings with risk flags ranked by deal impact. ### Executive Risk Memo 2-page IC summary. Findings, deal implications, and risk-adjusted considerations. ### Deep-Dive Report Full analysis across all six dimensions. Data-backed, interview-driven, evidence-supported. ### Live Debrief Presentation to your deal team or board. Findings, Q&A, scenario walk-throughs. --- ## Pricing — Two ways to stress-test the GTM From a quick roast to a full 360. Transparent pricing, no surprise scoping calls. ### GTM Roast — $590 (launch pilot, 20 spots; normally $990) One deal. One verdict. - Spot the GTM strengths and red flags fast - The 3 GTM risks worth investigating further - Actionable recommendations, not just a diagnosis - One-page summary to guide your next move 100% Satisfaction Guarantee. No call needed. Pay, submit data, get results. Checkout: https://buy.stripe.com/7sY6oH0Is7lB6ZMdqA0x205 ### Premium Assessment — Scoped to your deal Founder-operator led. The full picture. 10–15 days. - Everything in GTM Roast, plus: - Deep-dive across all 6 dimensions - Insights only management interviews reveal - Full IC-ready report with deal impact mapping - Live debrief with your deal team - Dedicated focus on your deal, not split across a portfolio Ideal fit for Series A+, VC, M&A, and PE deals. Booking: https://meet.brendan.vc --- ## FAQ ### What's the difference between the GTM Roast and the Premium Assessment? The Roast is your filter. AI-powered, human-reviewed, delivered in days. It tells you if a deal's GTM is worth going deeper on. The Premium is your verdict. Operator-led, interview-driven, IC-ready. It tells you whether to do the deal and at what price. ### Why use a fractional GTM leader instead of a big advisory firm? Advisory firms charge $150K+ and assign junior analysts who run frameworks. We go deeper into what actually drives revenue: pipeline quality, sales process maturity, customer concentration, founder dependency. Operator experience from both sides of the deal table. Sharper signal, faster delivery, a fraction of the cost. ### Why is GTM due diligence critical in the AI era? AI is compressing sales cycles and making entire GTM motions obsolete overnight. A revenue engine that worked 18 months ago may already be breaking. GTM DD reveals whether growth is built on durable mechanics or on assumptions the market has already moved past. ### What stage deals do you assess? Pre-Seed through Series A. Earlier deals focus on founder dependency and pipeline repeatability. Later deals stress-test unit economics, retention, and whether the GTM scales without the founders selling. ### Can founders use this before fundraising? Yes. We run the same assessment investors would, before the process starts. You find the gaps, fix them, and enter DD with confidence instead of surprises. Better to discover a problem yourself than have an investor find it for you. ### Can an assessment reveal deal-breakers? Yes. Hidden customer concentration, inflated pipeline, retention numbers masking net losses, a GTM motion that collapses without the founder. We don't kill deals. We make sure you price the risk before you commit the capital. ### What makes revenue high quality versus at risk? High-quality revenue shows low customer concentration, strong retention (net and gross), healthy pipeline coverage, and efficient unit economics. At-risk revenue hides behind one large account, declining NRR, founder-dependent pipeline, or CAC that keeps climbing without a corresponding increase in lifetime value. ### How long does an assessment take? A focused assessment (2-3 dimensions) takes around 10 days. A full assessment across all six dimensions takes approximately 15 days. Timing depends on data access and management availability for interviews. --- ## Closing thesis Don't invest on hope. Get the evidence first. Tell us about the deal. We'll tell you what a scoped assessment looks like and whether it's worth your time. --- ## Reference URLs - Homepage: https://gtmduediligence.com/ - Methodology section: https://gtmduediligence.com/#framework - Pricing section: https://gtmduediligence.com/#pricing - About section: https://gtmduediligence.com/#about - FAQ section: https://gtmduediligence.com/#faq - GTM Roast checkout: https://buy.stripe.com/7sY6oH0Is7lB6ZMdqA0x205 - Premium Assessment booking: https://meet.brendan.vc - Founder LinkedIn: https://www.linkedin.com/in/-bn-/ - Founder portfolio: https://brendan.vc - LLM linkmap: https://gtmduediligence.com/llms.txt - LLM full content (this file): https://gtmduediligence.com/llms-full.txt