# GTM Due Diligence > Independent, operator-led GTM Due Diligence for PE and VC investors, M&A buyers, and tech founders. Stress-tests revenue quality, pipeline integrity, unit economics, retention, GTM team, and market defensibility before capital is committed. Two products: a fast AI-screened "GTM Roast" ($590) and a full operator-led Premium Assessment scoped to the deal. The service exists because financial and legal due diligence rarely interrogate the engine that produces the revenue. The numbers get audited, the code gets reviewed, but the GTM motion gets a slide deck. GTM Due Diligence runs the assessment investors should be running before they price the deal — or that founders should be running before they open the data room. The methodology is the **Revenue Integrity Score (RIS)**: six dimensions scored, risk-rated, and mapped to deal impact. Pre-Seed through Series A, with focus shifting from founder dependency at early stages to unit economics and team scalability at later stages. ## Products - [GTM Roast](https://gtmduediligence.com/#pricing): Fast AI-screened GTM assessment with human review. $590 (launch pilot, normally $990). One deal, one verdict, top 3 risks worth investigating, actionable recommendations, one-page summary. No call needed — pay, submit data, get results. - [Premium Assessment](https://gtmduediligence.com/#pricing): Full operator-led deep dive scoped to the deal. 10-15 days. Everything in GTM Roast plus deep-dive across all 6 dimensions, management interviews, IC-ready report with deal impact mapping, live debrief with the deal team. Ideal for Series A+, VC, M&A, and PE deals. ## Methodology — Revenue Integrity Score The six dimensions assessed in every GTM Due Diligence engagement: - **Revenue Quality**: Concentration, cohort retention, contract durability, expansion vs. new logo mix, revenue predictability under stress scenarios. - **Pipeline Integrity**: Stage progression accuracy, coverage ratios, velocity trends, conversion by segment. Whether the pipeline is built to sustain growth or built to close a round. - **Unit Economics**: CAC payback, fully-loaded LTV, blended vs. segment-level margins, trajectory under the deal model's growth assumptions. - **Retention & Expansion**: Gross and net retention by cohort, churn drivers, expansion triggers, the gap between reported NRR and economic NRR. - **GTM Team & Process**: Quota attainment distribution, ramp times, key-person dependency, process maturity, ability to scale without the founders selling. - **Market & Defensibility**: Competitive positioning durability, ICP clarity, pricing power signals, whether growth requires category expansion or market share capture. ## Audience - **PE Firms**: Validate the growth thesis before committing capital. Independent assessment of revenue quality, pipeline integrity, and GTM scalability. Findings ranked by deal impact, priced for the IC. - **VC Investors**: Same as above, scoped to the venture stage and deal velocity. - **M&A Buyers**: Know what you're acquiring before you sign. GTM diligence scoped to the acquisition thesis. Customer concentration, retention risk, team dependency, market defensibility. - **Founders Raising**: Pressure-test the GTM before investors do. Same methodology investors use to evaluate the deal, run before the process starts. Find gaps, fix them, enter DD with confidence. - **Portfolio / Value Creation**: Turn DD findings into growth via fractional GTM leadership embedded in portfolio companies. ## Tech Verticals - Digital Assets & DeFi - Fintech & RegTech - B2B SaaS - Cleantech - Biotech & HealthTech - B2C SaaS & Consumer ## Deliverables - **Revenue Integrity Scorecard**: Composite score plus dimension-level ratings with risk flags ranked by deal impact. - **Executive Risk Memo**: 2-page IC summary covering findings, deal implications, and risk-adjusted considerations. - **Deep-Dive Report**: Full analysis across all six dimensions. Data-backed, interview-driven, evidence-supported. - **Live Debrief**: Presentation to the deal team or board with findings, Q&A, and scenario walk-throughs. ## Specimen — what a deal verdict looks like Anonymized excerpts from a real assessment: - **Findings**: Revenue concentration (top customer = 38% of ARR, renewal in Q3). Pipeline coverage 2.1x on plan vs. 3.5x required at this stage. Founder-led closes (71% of FY deals touched by CEO directly). - **Composite RIS Score**: 62/100 — Caution, below threshold. 12-month trend stable. Pipeline coverage 2.1x. Net Revenue Retention 94%. - **Dimension drilldown**: Revenue Quality 64. Pipeline Integrity 52. Unit Economics 71. Retention & Expansion 58. GTM Team & Process 34 (flagged — founder dependency, deal impact: pricing). Market & Defensibility 69. ## Founder 12 years operating at the intersection of tech, finance, and regulation across 9 countries. Has raised capital, evaluated deals as an investor, architected GTM strategies, and scaled revenue from early-stage startups to scale-ups across digital assets, fintech, and B2B SaaS. - [Founder LinkedIn](https://www.linkedin.com/in/-bn-/) ## Why operator-led, not advisory firm Most advisory firms run financial and legal DD. Their commercial workstream is typically market sizing and TAM analysis. GTM Due Diligence goes deeper into the engine itself: pipeline quality, sales process maturity, customer concentration risk, whether the GTM motion can scale without the founder. Big firms assign junior analysts who run frameworks. This service brings operator experience from both sides of the deal table — faster turnaround, sharper signal, dedicated focus on the deal, fraction of the cost. ## Why GTM DD matters in the AI era AI is compressing sales cycles, reshaping buyer behaviour, and making entire GTM motions obsolete overnight. A revenue engine that worked 18 months ago may already be breaking. GTM DD surfaces whether growth is built on durable mechanics or on assumptions that AI-driven market shifts have already undermined. ## Common deal-breakers surfaced - Undisclosed customer concentration - Pipeline staged to inflate projections - Retention numbers masking net losses - A GTM motion that collapses without the founder selling - CAC trajectory diverging from LTV - ICP shift unnoticed by the team The point is not to kill deals — it is to price the risk accurately before capital is committed. ## Engagement & timing - Focused assessment (2-3 dimensions): ~10 days - Full assessment across all six dimensions: ~15 days - Timing depends on data access and management availability for interviews ## Key pages - [Homepage](https://gtmduediligence.com/): Full overview, methodology, pricing, FAQ. - [Methodology section](https://gtmduediligence.com/#framework): Revenue Integrity Score and the six assessed dimensions. - [Pricing section](https://gtmduediligence.com/#pricing): GTM Roast vs. Premium Assessment. - [About section](https://gtmduediligence.com/#about): Founder background and operator credentials. - [FAQ section](https://gtmduediligence.com/#faq): Common questions on methodology, scope, deal stages, and engagement. ## Optional - [Run the GTM Roast (Stripe checkout)](https://buy.stripe.com/7sY6oH0Is7lB6ZMdqA0x205): $590 launch pilot pricing, 20 spots. - [Discuss your deal (booking)](https://meet.brendan.vc): Direct booking link for Premium Assessment scoping conversations. - [Founder portfolio site](https://brendan.vc): Fractional GTM operator profile and adjacent value-creation work.